It’s been just under a decade since Apple’s groundbreaking iPhone smartphone hit the market and personal technology has advanced at an amazing rate since then. From smartphones to tablets to fitness trackers, people are eager to embrace advances that let them easily connect with the world and enhance their activities.
- 68% of American adults own a smartphone
- 45% of adults own a tablet
- 21% of American adults online own a wearable device (mostly smartwatches and fitness trackers)
Health, well-being and fitness are no stranger to this trend. Of the 21% of people who own wearables, 62% are fitness-specific wearables (Fitbit, Nike Fuel Band or Jawbone). Wearables aren’t the only digital connections to health and well-being; 58% of smartphone owners have downloaded at least one health-related app.
Clearly technology is a way people want to interact with their well-being habits, and corporate well-being programs need to embrace this trend to encourage program engagement.
Have a Technology Component to Your Well-Being Program
Where does your well-being program live? It is a collection of “homeless” challenges without a place for employees to track their progress? Modern well-being programs embrace technology, giving program participants a place to opt into challenges, track their progress and share encouragement with coworkers.
A technology-first approach to your program will ensure you have effective corporate wellness tracking software to accurately measure participation and the long-term effects of the program (like lower healthcare costs). It also lowers the barrier to entry for the program since people are used to interacting with apps, dashboards and technology during their regular day; by using an online wellness platform participants don’t need to go out of their way to track their participation.
Make Sure It’s Encompassing Enough
People use technology – particularly health apps – to track physical activity, track what they eat, lose weight and learn exercises. Apps that reward users with achievement notifications and track usage history are particularly satisfying because users can see their progress in tasks that can often feel tedious.
To fill all these roles, you need to make sure your well-being program tracking software is robust enough to meet a range of user needs. It can’t just track physical activity challenges or eating – it needs to do everything that other apps would if you want people to use your corporate program.
Total Well-Being offers the TWB Strive Platform, an online tool that supports user nutrition, fitness and well-being activities, challenges and goals. The platform features achievement badges, allows for company-custom individual and team challenges, and serves as an interactive platform for your employees to share encouragement and organize events or clubs to further their well-being.
Connect with the Tech They’re Using
There’s one more component to having a successful well-being program that effectively uses technology: connecting to outside devices and apps. Odds are at least a portion of your employees are already using fitness devices or apps, and getting them to switch platforms entirely is unrealistic. Instead, make sure your corporate well-being platform integrates with popular devices and apps.
This will allow employees to keep using the tracking methods they’re accustomed to but easily connect the data to your recognized corporate wellness tracking software. Total Well-Being’s Strive platform syncs with more than 30 popular health and fitness apps and devices to help encourage participation as much as possible.
By making technology a priority in your corporate well-being program structure, you’ll encourage employee participation, which is one of the biggest hurdles many companies face when trying to implement a successful program.